Beyond the Festival Grounds: How Orbital Ink Brought Deep Tropics Merch to Life in 2024
A group of excited fesitval-goers sporting their merch inside the venue.
At Orbital Ink, we’re all about helping our clients make a lasting impression, and this year’s collaboration with Deep Tropics was no exception. Known for its vibrant, eco-conscious vibe, Deep Tropics brings together music, art, and sustainability like no other festival. We were thrilled to manage every aspect of their merchandise, from curation and production to running on-site and off-site sales, plus launching a dedicated online store for year-round fulfillment. Here’s a look at how we brought our full-service approach to this unforgettable event.
Curating and Producing Merchandise with a Purpose
From our first brainstorming session with the Deep Tropics team, we focused on creating a merch lineup that truly reflected the festival’s tropical, eco-friendly spirit. Inspired by lush, nature-driven designs, we created everything from organic cotton tees to reusable accessories that festival-goers could feel good about. Each item was crafted with quality and sustainability in mind, meeting Deep Tropics’ standards for eco-consciousness without sacrificing style or comfort.
The Orbital Ink team boosted previous year sales by over 500%!
Managing On-Site and Off-Site Sales Operations
When it comes to festivals, merch is all about convenience and experience. To meet fans where they were, we not only operated two merchandise booths at the main festival grounds but also brought the merch experience to the afterparties around Nashville. Each booth was staffed and run by our team, ensuring smooth and efficient sales so fans could grab their favorite pieces and get back to enjoying the music. Handling on-site operations meant managing inventory in real time, keeping lines short, and creating a fun, friendly vibe at every booth—adding to the Deep Tropics experience for fans at each stop.
Beyond the Festival: Launching Deep Tropics’ Online Store
The Deep Tropics community doesn’t stop celebrating after the last set ends, and neither do we. Once the festival wrapped up, we took things online, launching a dedicated e-commerce store to keep the merch accessible all year long. Now, festival-goers—and anyone who loves Deep Tropics’ unique style—can shop exclusive items from the event and relive the memories long after the festival grounds have cleared. We manage everything from inventory to order fulfillment, providing a seamless experience for fans while giving Deep Tropics a year-round presence.
A look at the DT online merch shop - brought to life and managed by Orbital Ink.
What Made This Partnership Special
This year’s collaboration with Deep Tropics allowed us to do what we do best: work closely with a client to bring their vision to life across every aspect of merchandising. By curating, producing, and selling merch onsite and online, we became a seamless extension of the Deep Tropics team, offering fans a thoughtfully curated selection they could take home and wear with pride.
Looking Ahead
As we look back on another successful season with Deep Tropics, we’re excited for what the future holds. This partnership is about more than just merch; it’s about being part of an experience and helping fans feel connected to what they love. We’re looking forward to creating even more with Deep Tropics in the years to come!
Interested in learning more about how Orbital Ink can take your merch experience to the next level?
Get in touch to find out how we can help with everything from design and production to sales and fulfillment, both onsite and online.